Adam Eggleston and Alex Martin discuss Madera Outdoor’s innovative and regenerative business model. Providing light-weight hammock and hiking/backpacking gear, Madera is partnered with Trees for the Future to plant trees with each purchase in Sub-Saharan Africa.
Use Special Code: YONEARTH to get a 20% discount at maderaoutdoor.com!
This unique blend of Nature Connection, Conscious Consumerism, and Forest Gardening (aka Silviculture), is a signature feature of the Madera Brand led by Adam Eggleston, and Wilderness Culture partner, led by Alex Martin. In three words, the mission is: People, Planet, Quality.
By simultaneously providing durable, high-quality gear, helping to reforest and afforest communities in Africa – enhancing the livelihoods and socio-economic opportunities of forest-farmers who market the fruits, nuts, seeds, and holistically manage livestock in these food and fiber forests – and encouraging people to connect with nature, Adam and Alex are cultivating a culture of stewardship and sustainability on a global scale. And, with over 100,000 Madera Ambassadors world-wide, their impact is far-reaching, and their Community Mobilization is scaling-up rapidly!
Aaron William Perry is a writer, public speaker, impact entrepreneur, consultant, artist and father. The author of Y on Earth: Get Smarter, Feel Better, Heal the Planet, Aaron works with the Y on Earth Community and Impact Ambassadors to spread the THRIVING & SUSTAINABILITY messages of hopeful and empowering information and inspiration to diverse communities throughout the world. He resides in Colorado where he is continually in awe of the weather, appreciate of the singing birds, and entertained by the antics of his backyard, free-range (and free-thinking) chickens.
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