OUR BIGGEST DEAL

“I find myself awake in the middle of the night trying to decide which to worry about more, our democracy or our planet, when both are existential to my grandchildren. It is astounding that we, as the human species, are in this precarious place. And then I speak to the grounding human force that is Aaron Perry, and I’m at least temporarily comforted. Then for long-term comfort, I pick up his book, OurBiggest Deal, and read the amazing authors and study the amazing companies featured and I become completely energized to pick up the sword again!”

~ Ken LaRoe, Founder & Chairman, Climate First Bank

“I don’t believe we will ever make a serious effort to saving our home planet from all its threats until we humans adopt a spiritual connection to the natural world. Saving indigenous cultures and working and learning from them would be a good start.”

~ Yvon Chouinard, Founder, Patagonia (for Dilafruz Khonikboyeva’s essay)

“Now more than ever, we need imagination as a force for systems change and planetary healing. The stories and frameworks in Our Biggest Deal bring that force vividly to life."

~ Samantha Power, Co-founder & Director, BioFi Project

“When the headwinds to planetary prosperity seem more entangled and convoluted than ever, we may find hope here in Our Biggest Deal. Aaron Perry, in sophisticated and knowledgeable fashion, deploys relatable wisdom by relaying references and examples which span across all cultures, philosophies and theologies. Our Biggest Deal delivers optimism and answers, and most importantly, a roadmap to direct our desire and intentions in solving our current economic and environmental polycrises.”

~ Brad “Lights Out” Lidge, MLB World Series Champion, Brad & Lindsay Lidge Foundation

“Our Biggest Deal reads like an operator’s manual for prosperity that lasts. Perry replaces vague intent with measurable pathways—financeable, buildable, repeatable. For investors, policymakers, and builders who want returns and regeneration to be the same plan, not competing goals.”

~ Paul Kevin Kennon, AIA, Founder & CEO, Beyond Zero Luxury Wilderness Resorts Praise & Quotes for Our Biggest Deal:

"Tackling the multitude of crises facing the Earth and humanity at this pivotal moment in history demands the ability to illuminate, hold, and weave the complexities of the situation with keen intelligence, systems thinking, pioneering vision, and deep humility. Aaron, alongside brilliant thought leaders from the regenerative living and finance sectors, presents one of the strongest cases yet— backed by real-world examples—on why choosing this path for humanity is not only profoundly wise but existentially essential. May we cultivate the wisdom to follow the sage advice so beautifully shared within these pages."

~ Kirsten Liegmann, CEO, RegenEarth Studio

“We are in a time of profound transformation, analogous to the caterpillar becoming the butterfly. May we choose to step into our brilliance, deeply connect with one another and the earth, share our gifts, and co-create the conditions for regeneration and prosperity. I am inspired by the thought leaders featured in this book and grateful to Aaron for bringing an expanded awareness of this great and
necessary work to the world.”

~ Jason Knoll, CEO, Savory Institute

"They want us to believe our only option is a take, make, use, waste economy that promotes a lack and scarcity mindset, where I cannot get mine if you get yours. This is simply not true. The abundance of human potential is more powerful than any probability we can chart on a spreadsheet. Our Biggest Deal, the ethos behind it, tangible solutions highlighted, and the powerful voices woven throughout, offer a pathway to shared prosperity on a healthy planet."

~ Brenna St. Onge, Founder & CEO, Regenerative World Quest and B the Light Consulting

“The future of our shared home is fast approaching an inflection point that will determine whether millions of species—the human race included—can long endure the damage the tragedy of the commons and free riding have done. The choice that faces us now is both moral and practical: we can change the way we live, or we can perish. Our Biggest Deal advances a cogent apology of the former, and existence proofs of how we might avoid the latter. An important book at a critical time.”

~ Robert Swigert, Founder, Goodstead

"Our Biggest Deal is inspiring, eloquent, well-reasoned, visionary, bold (the "greed is good" Friedman takedown), occasionally sly (rocket erections), eye-opening, magnetic, clarifying, prophetic, educational, and is a substantial contribution to our emerging global egragor for planetary prosperity.”

~Verona Rylander, Verona Rylander Philanthropies

“Leading purpose-driven companies at the intersection of hospitality, finance, and sustainability has shown me that optimism needs to be paired with direction if we want real change. In Our Biggest Deal, Aaron Perry offers both optimism and direction—inviting us into a shared vision of practical pathways toward a future where people, planet, and prosperity truly align.”

~ Jared Meyers, Founder & CEO, Legacy Vacation Resorts & COHospitality

“We are at a critical moment in which we need to re-align our culture, our systems of value, and intention for living, to that of the life-affirming world from which we came and still exist within. It is a process of constant refinement, a tight rope walk between the actually-feasible and the not-yet-possible, and will take wisdom spanning from The Art of War to Siddhartha Gautama. Those stewarding most of the wisdom are often farthest from the position to apply it at scale. Bridging these worlds with loving humility and collectively consenting to join Team Life is what is being asked of us. How will you
answer?”

~ Will Peterffy, Founder & CEO, One Small Planet (for OSP’s Case Study Vignette)