Jeff Moyer, CEO of the Rodale Institute, provides exciting insights into the brand new Regenerative Organic Certification rolling out in 2020, and how each of us plays a role in healing our entire world through food, beverage, and clothing choices!
Understanding that HEALTHY SOIL = HEALTHY FOOD = HEALTHY PEOPLE, as well as the soil-carbon-climate connection, we each have the opportunity to become potent drivers in the establishing and scaling-up of sustainable, regenerative, and stewardship-based solutions – in our own homes/neighborhoods and world-wide! Citing the 70+ years that the Rodale Institute has lead the United States in science-based organic agricultural research, Jeff describes how “regenerative” implies continuous improvement and restoration of the biological vitality of soil, ecology, and communities. Calling the Rodale Institute a “human health” and “solutions based” organization, Jeff emphasizes the connection between heart health and farming practices in particular. He also discusses how L-ergothioneine, naturally occurring in healthy, organic soils, has been shown toe fight cancer, and to inhibit neurological diseases and conditions such as Attention Deficit Disorder (ADD), Autism, and Alzheimer’s.
The Regenerative Organic Certification (ROC) is a robust, multi-disciplinary, third party certification that takes environmental stewardship, land use practices, farming techniques, carbon sequestration, human welfare, animal welfare, labor standards, and community impacts in to consideration. The “Eagle Scout” of food, beverage and clothing/fiber certification, ROC embodies an entire constellation of “merits” that are found in other certifications such as organic and fair trade. The ROC is being developed and deployed by the Regenerative Organic Alliance, a collaboration among several companies and organizations, including: Patagonia, Dr. Bronner’s, Demeter, Applegate Farm, Dannone, and the Rodale Institute, to name a few.
Jeff has been on staff at Rodale Institute for over 44 years. He spent over 30 years as Farm Manager/Director, was appointed as Executive Director of the Institute in September 2015, and became CEO in September of 2019. Jeff was project leader on the highly acclaimed Organic No-Till project and is the author of the book on this subject: “Organic No-Till Farming – Advancing No-Till Agriculture Crops, Soil, Equipment.” He is a past chair of the National Organic Standards Board and currently sits on the boards of Regenerative Organic Alliance as Board Chair and the Soil Health Institute. Jeff is a founding board member of Pennsylvania Certified Organic and past Founder and Board Chair of The Seed Farm, a new farmer incubator project.